Ronald McDonald House Charities® (RMHC®), Inc. #3

The Challenges:
To culturally adapt English-language medical, research, and organizational materials into Spanish for RMHC® Chapters in Latin America and those Spanish-speaking communities in the U.S.

The Method:
Understand the nuances of each audience and foundational to proofreading, editing, and adapting the materials into a generic Spanish, beyond just a literal translation.

The Breakthrough:
The information was shared in 14 countries in Latin America in a compelling, meaningful, and relevant way.