When I think about my PURPOSE (reason to exist), I ... Realize my own PURPOSE is an ever-unfolding adventure that becomes more defined with each step of the way.

When I think about my PURPOSE (reason to exist), I … Know that having a deeper understanding about my PURPOSE and how to best activate it for social good – will result in a breakthrough.

When I think about my PURPOSE (reason to exist), I … Understand that by placing my PURPOSE at the center, I can better focus on:

• Using trends/insights to positively achieve/impact desired outcomes.


• Leveraging people, ideas, processes and communications to build awareness and reputation for my PURPOSE.


• Engaging, embracing, and enlightening others through my PURPOSE.


• Mobilizing myself and others from crisis, to sustainability to thriving.

When I think about my PURPOSE (reason to exist), I … Live out my PURPOSE which prepares, empowers, and equips me for when the road gets rocky.

When I think about my PURPOSE (reason to exist), I … Acknowledge that by leading with my PURPOSE, I am more effective in my home, workplace, and other areas of influence. Therefore, creating a positive ripple effect that will resonate in all areas of my life and with others around me.