Purpose is more than a motivational buzzword. It is the compass that grounds us when external perceptions or cultural misunderstandings try to throw us off course.
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Health & Longevity: Research shows that adults with a strong sense of purpose have a 15% lower risk of mortality over a decade compared to those who feel aimless (Alimujiang et al., 2019). Purpose is linked to reduced risk of Alzheimer’s disease, stronger immune response, and better recovery from stress (Boyle et al., 2009).
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Workplace Engagement: A McKinsey study found that employees who connect to their purpose at work are five times more engaged, four times more likely to report higher motivation, and three times more likely to stay with their employer in the long term (McKinsey, 2021).
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Leadership Courage: Brené Brown’s research emphasizes that clarity of values (an expression of purpose) enables leaders to step into vulnerability without collapsing under judgment. In her words: “Clear is kind. Unclear is unkind.” Purpose gives us that clarity, and clarity breeds courage.
For leaders of color, purpose also serves as a shield against stereotype threat—the psychological pressure of being judged by cultural bias (Steele, 1997). When we act from fear of being misunderstood, we shrink. But when we act from purpose, we expand into authenticity.
Purpose reframes the story. Outspoken doesn’t mean aggressive; it means I bring clarity to the table. Warmth doesn’t mean unprofessional; it means I create trust. Collectivism doesn’t mean unfocused; it means I value community and long-term sustainability.
Reflection Prompt: If every leadership decision you made this week was guided by purpose—not fear of judgment—what would shift in your life?
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