Family Motor Coach Association (FMCA)

The Challenges:
Breaking Through Consulting was asked to find, understand, re-define, and activate the purpose of the Family Motor Coach Association (FMCA), as a strong, integrated, and holistic membership-based nonprofit that offers a unique community where passionate RV owners canlearn, grow, share, and venture out.

The Method:
Through Breaking Through Consulting’s unique Got Purpose Assessment tool and discovery process, Breaking Through Consulting helped FMCA to develop a framework, determine priority initiatives, define outcomes, and outline what the organization needed to do in order to increase and retain members.

The Breakthrough:
FMCA was able to successfully see a 180-degree change in creating awareness, deep understanding, and engagement with its membership base through a compelling, clear, more humanized story and revamped marketing, communications, and promotional efforts targetingspecific audiences.

Contact Us

We want to hear about your desire for social change.
Tell us about what’s challenging you, what’s keeping you up at night.
Let’s discover what’s possible for you and your organization.
Let’s discover your purpose, unleash your potential, and increase your impact.